The Supply-Based Advantage

How to Link Suppliers to Your Organization's Corporate Strategy

The Supply-Based Advantage

Author: Stephen C. Rogers
Pub Date: March 2009
Print Edition: $39.95
Print ISBN: 9780814401552
Page Count: 368
Format: Hardback
e-Book ISBN: 9780814401880

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Back Cover Copy

If you perceive your suppliers as merely providers from whom you must extract optimum cost savings, they will likely view you in kind. To make the most of your relationships—and more crucially, to develop significant competitive advantage over those organizations that don’t—you must place the same care into your supplier facing activities that you do into your customer relationships. Only then will you build the shared successes that will lead to long-term partnerships based on mutual, not separate, goals.

It’s not that the notion of the supply chain as a strategic driver is new; but the ability to implement that ideal is rare. The Supply-Based Advantage takes you step by step through the planning, design, building, and implementation phases of recasting all your supply-base management approaches—without disrupting your current efforts.

Supply management expert Stephen C. Rogers offers sound strategies, proven techniques, and helpful tools that will let you:

• Maximize supplier strengths and relationships to capture not just cost savings but the total value of your product or service in the marketplace.

• Create real, repeatable benefits with a supply strategy that builds supplier loyalty and consistency.

• Seamlessly integrate supply strategy with marketing initiatives and fulfillment demands.

• Keep your supply strategies flexible enough to weather unexpected changes in even the most unpredictable business climate.

Combining recognized best practices with sound theory and crystal clear examples from “best of the best” organizations around the world, The Supply-Based Advantage shows how to design, build, maintain, and “remodel” your supply base, and integrate it into your organization’s overall corporate strategy.

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